Tuesday 19 June 2018

Methods & Principles

Marketing communications for new technology products and services differs fundamentally to that for consumer products.

New Tech products generally require more explanation depending on the target audience. This poses a number of challenges for communications:

The service and calculation  follows strict principles:

  • Strict adherence to economic conditions and budgets
  • Flexible project models
  • Greatest efficiency of resources used
  • Transparency of services and results
  • A strictly goal-oriented rather than opportunity-driven marketing
  • Avoidance of overheads
  • Individual client consultancy and support

Next: Partner & Networks

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